Meta Platforms Inc., the parent company of Facebook and Instagram, is facing more lawsuits in Japan, with 30 plaintiffs seeking a total of 435 million yen (about 2.8 million dollars).

The plaintiffs claimed damages for losses tied to fraudulent investment ads using fake celebrity endorsements, local media reported on Tuesday.

The plaintiffs alleged that Meta and its Japanese subsidiary failed to take sufficient action to prevent the alleged scams.

According to Kyodo News, the lawsuits were filed across district courts in Osaka, Kobe, Yokohama, Chiba and Saitama.

The ads allegedly featured endorsements from high-profile figures, leading the plaintiffs to transfer money to designated accounts after viewing the allegedly misleading content.

The plaintiffs argued that Meta had a duty to scrutinise ad content and block posts that could harm users.

A similar suit was filed against Meta earlier in 2024 in Kobe.

It involved four plaintiffs, and Meta has been seeking to dismiss it, Kyodo reported.

(Xinhua/ NAN)